I learn a lot of things from my children, including product marketing.
You see, my three-year-old son is passionate about his matchbox cars. He carries them everywhere. He brings them to pre-school, takes them in the bath with him and even sleeps with them at night.
He has plenty of other toys. And he plays with a lot of them. But he always returns to his cars. They are his passion.
All of this got me thinking. Whenever I sit in product marketing meetings, are customers passionate about our products? Do they choose them above all others? Do our products fill a need and provide some emotional benefit? If they don't, what do we need to do so they become the equivalent of my son's match box cars?