Cheat Death - An ad to think about

While marketers preach "keep the message simple", few actually do so.

So, it's no surprise that wireless phone, broadband wireless and others try to cram every feature, available rate plan, bonus offer, etc. into one radio spot or web page.

How many times have you heard a 60-second radio spot mention 4 promotional rate plans, 3 new wireless devices, two special offers (only if you act now) plus legal copy. Or what about a broadband wireless web site that lists 27 free features, including firewall, streaming music, downloadable games, etc.

Next time you hear or see one of those ads, think of this one. It's simple, to the point and effective: Cheat Death.